It All Comes Down To Price…

so make sure your home is priced right at the beginning!

Is you home in poor condition? Fix it… or lower the price! Is your home in a bad location? Move it… or lower the price! Has you home not sold because of poor exposure and marketing? Look, there are 2 million real estate agents in the U.S.; 1 million members of the National Association of Realtors (NAR); 40,000 licensed agents in Georgia. So simply getting your home in the MLS and having a yard sign will ensure that it sells…IF it’s priced correctly!

That may sound a bit cynical – or silly, even. But it’s true that, if your home is priced correctly when you initially list it, it will sell. It all comes back to price… listing your home at fair market value

The prime marketing time occurs during the first few weeks your home is on the market. A brand new listing is exciting, it’s shown more, and generally, it sells for a higher price than older listings.

The longer your home is on the market – fair or not – agents and prospective buyers begin to wonder why it hasn’t already sold. It’s a fact! Properly priced homes sell faster and for money during the first few weeks of the listing.. So don’t miss the prime marketing period by setting a price higher than is justified by current market conditions and a Competitive Market Analysis (CMA). You risk the possibility of selling for even less later!

Experience in local markets varies widely. However, in a national study by NAR, the difference between Asking Priceand Selling Price over time varied like this: A home on the market over 1 month might sell for 3% less than the asking price; 2-3 months, 5.1% less; 4-6 months, 6.7% less; and over 6 months, 15.2% less! That’s why it all comes down to price!